Dear & Dear Brand Identity and Souvenirs Design
Dear & Dear is a souvenir brand for PrintShopKK’s Designers Brand. The concept of Dear & Dear is built around the idea of close friendship. The two letters ‘D’ in the logo are tied together to represent strong bonds. The target market of the brand is young girls or young women, who desire to purchase souvenirs as gifts for their friends. To connect the interest of young female customers, the souvenirs are designed to be colourful to provide the impression of cheerfulness in friendship.